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In comparison to traditional assessment programs, WayPoint gathers individual information beyond just the surveyed data. Rather, WayPoint gathers the perceptions and beliefs of individuals who guide or affect the delivery of a business and its brand. The information collected, via an online survey, is compared and weighed at a variety of unique levels that pinpoint alignment issues of the brand, brand promise, the physical and virtual presence, and an organization’s overall culture.
Once the survey is completed, each person’s perception marker is placed onto the WayPoint grid immediately. This marker, along with others from your organization who participate, will illustrate the perceived delivery method. WayPoint categorizes participants on three distinct levels of influence within the organization: Executive Management, Operative Management and Branch Level.
WayPoint performs its diagnostics based within four unique delivery models ranging from the traditional service model to that of the customer experiential delivery. Each quadrant offers similar characteristics which can be shared by a neighboring method, but it is the combined elements which assigns the unique descriptions. These quadrants are listed as: Market Driven, Experience, Traditional Delivery, Product Driven.
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To understand each quadrant better, roll your pointer over any of the four quadrants for a definition of each.
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There are also intensity levels within these quadrants which help define the level of clarity to each delivery method. Further out from the center, “Extremist”, and the more intense the belief in that particular method. In reverse, the closer to the center of the grid, “Undefined”, the less clarification of definition to a particular style exists.
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